Digital Marketing

Every holiday season, especially during the before-Christmas sales period, retail sales are usually driven up by a lot, primarily because people are getting Christmas gifts for friends and family. According to research, holiday retail sales in the United States alone surpassed $750 billion in 2020. This is setting a new …

As the days begin to shorten and ‘sweater weather’ becomes more apparent, everyone seems to think at the same time, ‘wow, it’s that late in the year already?!’ and start planning their holiday buying. It’s no surprise; now is the optimum time to start thinking about your Christmas marketing strategy. …

Do you ever find yourself wandering around the stores on Black Friday and Cyber Monday, wishing you’d done more to prepare? It’s understandable — these two days of the year are when retailers make a significant chunk of their annual profit. On Black Friday, consumers are more likely to be …

WordPress is one of the most blogging platforms on which over 27 million websites are running, as of the latest. These websites are either personal blogs or small business websites. People opt for WordPress plugins for SEO to optimize their websites for search engines and increase their site’s visibility on …

In August 2020, Beacon Digital Marketing, a company specializing in driving results for FinTech, B2B businesses, and SaaS, decided to undertake a total SEO overhaul on one of their posts which they believed could do better. They drove their focus on particular issues, such as optimizing the post for featured …

If you’re an e-commerce website owner, you may already know that running an online store fundamentally differs from selling things offline. It requires persuading customers differently, and the customer expectations are also completely different from what they’re in an offline setting. Therefore, it’s important to know what people consider buying …

Customer Relationship Management (CRM) integrates customer service operations, marketing, sales, and product support functions. The software helps companies manage customer relationships by providing real-time visibility across all business divisions. No matter how you slice it, CRM is a game-changer. It improves efficiency by automating repetitive tasks and delivering accurate customer …

If you’re thinking about becoming an affiliate marketer, you’re undoubtedly aware that a wealth of information is available everywhere. Rumors, success stories, tips, case studies, failures, and promises to generate money while you sleep. It’s often difficult to tell what’s genuine and just hype. Moreover, it can be daunting to …

301 redirects as part of search engine optimization (SEO) have been around for a long time. It may appear uncomplicated, but comprehending it requires time and effort. You must be aware of when it should be used and when it should be avoided. If you don’t know how to utilize …

If you are looking for a way to accelerate the growth of your e-commerce store, consider improving SEO, in which link-building is an indispensable aspect. As a rule of thumb, the higher the quality of the backlink, the more favorable the post will be in the search engine’s eyes. But …