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How to Create a Halloween Landing Page in Magento

Halloween landing page created with Magento Page Builder

It’s Halloween today. We’re gonna show you how to create a Halloween landing page using Magento Page Builder. Perhaps it’s too late to share with you guys; however, I believe this article has its certain values.

Unlike usual, in today’s article, I’ll walk you through the whole process of making an effective landing page from A to Z. Instead of wasting time chasing a trail that leads nowhere, you’ll understand how to do it methodically. As a result, you can fully enjoy the page creation process while finishing your work quickly.

Note: I highly recommend reading this in-depth article to avoid common design mistakes that non-designers often make. Trust me, you’ll learn a lot from the article.

Step 1: Understand the Basics of a Landing Page

This step is better suited for those who don’t (actually) understand what a landing page is, what elements it should have, or how to arrange them. Read this article where you can learn the basics.

Step 2: Determine the Design Purpose and Concepts.

You must understand its purpose before putting any task into action. The same goes for this landing page design. The page lets customers know about our Halloween sales deal. So what concepts are used here based on this goal? Yep, they’re sales and Halloween concepts. Once these concepts have been established, choosing the appropriate fonts, color palettes, imagery, etc., is no longer challenging.

100+ carefully chosen icons and illustration for this HalloweenFREE DOWNLOAD

Step 3: Search for Ideas and Inspiration

Once your mind is clear about purpose and concepts, the next step is to seek inspiration. You can “steal” ideas for how every element is arranged, how colors work together, or Halloween details to decorate your website. TemplateMonster, ThemeForest, Pinterest, Dribbble, and Behance are great places to get inspired when you’re stuck for ideas.

  • Save ideas in Excel or Word documents for easy access. 
  • Don’t waste too much time looking for ideas. Once you’ve had 2-3 samples that you fall in love, start to outline your page.
  • Say no to “copy and paste”. Instead, make your landing page in your own way. 
  • Develop your aesthetic sense by looking up for designs that inspire you every day.

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

Step 4: Outline Your Landing Page

You must decide what sections to include in your page. If you have a firm grasp of the basics and view many landing pages, it’s no longer a difficult task, I bet. Keep in mind that you don’t necessarily add every component a landing page should have. A video, for example, is a highly recommended element on a landing page; however, it is better suited for a product landing page rather than a sales campaign one. 

As for our landing page, there are six different sections:

Section 1 gives a brief introduction to the Magezon sales program.

  • Headline: Trick or treat?
  • Body text
  • CTA button
  • The hero image on the right

Section 2 informs visitors of the 20% discount on any Magezon extension.

  • Heading: “- 20% all of our extensions”
  • CTA button

Section 3 may seem unnecessary to some of you because it doesn’t provide any information. In fact, this section is designed as a showstopper of this landing page. It also acts as a break before moving on to the next sales discount.

Section 4 details the 30% discount for October new releases. 

  • Heading: “-30% all of our extensions”
  • 3 columns, each of which includes a title, body text and CTA button

Section 5 highlights the benefits that customers will obtain from Magezon extensions. This helps drive customers to make a quick purchasing decision.

After visitors scroll down the long landing page, we need to remind them of our treats. This is where section 6 comes in. The section includes: 

  • A sensational hook “Don’t slip your treat away”
  • Time duration
  • CTA button

Step 5: Pick Design Elements That Convey Specific Concepts

Let me illustrate this point with an example of typography. As mentioned before, the concept used here is Halloween so we chose a dripping font that evokes the Halloween-y atmosphere. (Of course, because of its illegibility, this font is best suited for headlines, subheading and heading rather than body text). I’m almost sure you got the idea. Do the same with color palettes, imagery, icons, details, etc. 

As for the sales concept, include elements that call up a joyful sales atmosphere. They are highlighted discount numbers, light rays, sale badge, boo! or even a dancing skeleton, etc. to name a few.

Level up your website this Halloween:
Halloween Website Ideas: 8 Tricks to Boost Your Sales (+ Marketing Tips)
50+ Scary Halloween Fonts to Boo Your Website Visitors 

Step 6: Create Halloween Landing Page With Magento Page Builder

Okay, so it’s time to create a Halloween landing page with Magento Page Builder. Let’s start with section 1. 

Section 1

Section 1 of the Halloween landing page in Magento

What’s unique in this section? 

  • To give visitors a scary vibe when they land on the landing page, we used a spooky Halloween font in the headline. We also added a white border to the text to make it look more prominent and spooky.

Before:

The "before" headline of Halloween landing page

After:

The "after" headline of the Halloween landing page in Magento
  • Poppins, a legible and approachable sans-serif font, was used to replace the body text’s default font. To do it, we used CSS. This also means, all of the body text on the page, not just the one in this section, is Poppins. Hence, we don’t need to apply CSS to every single body text in other sections.

Before:

The "before" body text of MAgento Halloween landing page

After:

The "after" body text of Magento Halloween landing page
  • The big hero image on the left was created with Canva. Yeap, you hear it right. Because of its ease of use and diverse resources, Canva is a life-saver especially for non-designers, in my opinion. Why struggle with a complicated tool like Adobe Illustrator while Canva can help create beautiful designs? 

Note: Here’re the keywords we’ve used to search for our design elements:

  • Halloween moon
  • Cloud, mist
  • Flying witch
  • Ghost pumpkins
  • Black grass
The keywords used to search for elements in Canva
  • I used CSS to give the button a new look that is consistent with the overall design.

Before:

The "before" button on the Halloween Magento landing page

After:

The "after" button on the halloween Magento landing page

The background image is the interesting part, including black grass and the walking dead at the bottom.

The background in section 1

Which settings applied to this section?

Row
Full bleed
Vertical Alignment: Bottom
Upload the background color
> Read more: How to add a row in Magento Page Builder
Column 1 (5/12)
Headline
Heading Type: H1
Heading Text: Tricks or Treats?
> Learn more: How to add a heading in Magento
Body text
Text: This Halloween, no tricks at all. Let’s enjoy our special treats with UP TO 30% OFF ALL EXTENSIONS. Get ready?Font size: 16pxLine Height: 28pxText color: WhiteCenter the text
Right Padding: 50px
Bottom Padding: 15px
CTA button
Button Text: Get your treats
Button Type: Primary
Button Link: URL – https://www.magezon.com/magento-2-extensions.html 
Tick the Open in new tab checkbox.
Column 2 (7/12)
Bottom Aligned
Verticle Alignment: Bottom
Image
Upload the image
Apply CSS to the headline, body text, button using HTML Code content type.
<link href=”https://fonts.googleapis.com/css2?family=Poppins:wght@400&family=Creepster&family=Nosifer&display=swap” rel=”stylesheet”><style>

h1 {
font-size: 90px; 
color: black;  
text-shadow: 2px 0 #fff, -2px 0 #fff, 0 2px #fff, 0 -2px #fff,1px 1px #fff, -1px -1px #fff, 1px -1px #fff, -1px 1px #fff;
font-family: ‘Creepster’, cursive;
}

body {     
background-color: none !important;     
font-size: 16px !important;     
color: white !important;     
font-family: ‘Poppins’, cursive;
}
.pagebuilder-button-primary {       
background-color: #061B24 !important;     
font-size: 16px !important;     
border: none !important;     
font-family: ‘Poppins’, cursive !important;
}

</style>

Section 2

Section 2 of the Halloween Magento landing page

What’s unique in this section? 

  • For the heading “-20% All Our Extensions”, I changed it into another Halloween font that meet the following:

– Legible

– Pleasant to look at 

– Halloween-y

  • I used CSS to restyle the button into the outlined version. The button border shouldn’t be excessively thick since the typeface is also rather thick in order to avoid giving the design a “rough” appearance. Make sure the button looks visually outstanding.
Restyle the button into the outlined version
  • I added Halloween details such as a skeleton, a spider on its nets and a dead hand coming out from the soil. These details not only make the section look more interesting but also help guide the eyes to the main message and CTA button. Let’s take a look at the image below to see what I mean.
Halloween details

Which settings applied to this section?

Row
Full-Width
Verticle Alignment: Center
Background Image: Upload the image.
Bottom Padding: 70px
Heading 2 (Text “20%”)
Heading Type: H2
Heading Text: -20%
Alignment: Center
Insert these CSS codes of this heading into HTML Code editor:
h2 {
font-size: 90px; 
color: #FD870A;  
font-family: ‘Nosifer’, cursive;
}
Heading 2 (Text “All Our Extensions”)
Heading Type: H2
Heading Text: -ALL OUR EXTENSIONS
Alignment: Center
Bottom Padding: 30px
CSS Classes: subheading
Insert these CSS codes of this heading into HTML Code editor:
.subheading {
font-size: 50px; 
color: #FD870A;  
font-family: ‘Nosifer’, cursive;
}
Button Text: Earn your treats
Button Type: Primary
Button Link: URL – https://www.magezon.com/magento-2-extensions.html
Tick the “Open in new tab” checkbox
Alignment: Center
Insert these CSS codes of this button into HTML Code editor:
.button-in-section .pagebuilder-button-primary {    
border: 1px solid #FD870A !important;  
background-color: transparent !important;  
font-size: 16px !important;
}

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

Section 3

Section 3 of the Halloween Magento landing page

What’s unique in this section?

  • The section’s settings have almost nothing to say. What makes this section interesting is the small conversation between the dead and “angel” Magezon . As previously mentioned, the purpose of this section is to make the landing page look engaging. So, I decided to make up a story. It’s about a ghost who comes to get the treats; however, he believes there aren’t as many as Magezon advertised. So, he asks Magezon to clarify. Fascinating, huh? This keeps visitors staying on your landing page longer; chances are, they will more likely convert.

Note: Here’re keywords in Canva to create this section.

  • Halloween frame
  • Ghost 
  • Black grass
  • Light circle behind “angle” Magezon

Which settings applied to this section?

Row
Full-Width
Minimum Height: 800px
Vertical Alignment: Center
Background Image: Upload the image
Background Position: Center
Bottom Padding: 50px
Text in the row
Text: “Is that all your treat bag, Magezon?””Oh, come on. Just keep going.”
Font size: 36px
Line Height: 56px
Text Color: White
Center the text

Section 4

Section 4 on the Halloween landing page

What’s unique in this section?

  • The heading text has the same style as section 2. Therefore, simply duplicate it and change its text.
  • Right beneath are three equal columns with text and a styled button.

Which settings applied to this section?

Row
Full-Width
Minimum Height: 800px
Verticle Alignment: Center
Background Color: #000000
Bottom Padding: 100px
Heading (“-30% ON PACKAGE PURCHASE”)
Duplicate the heading of section 2. Then change the text.
Add 50px to the bottom padding of the heading “ON PACKAGE PURCHASE”
Column 1
Minimum Height: 470px
Vertical Alignment: Center
Border: Solid
Border Color: #be8b56
Border Width: 1
Left Margin: 20px
Left Margin: 10px
Right Padding: 40px
Left Padding: 15px
Title text “Best Seller Pack”
Font size: 26px
Font color: #be8b56
Body text “Our top 3 best-selling products Magezon Page Builder, Blue Form Builder & Ninja Menus let you create:
Eye-catching pages
Flexible forms
User-friendly menus”
Font size: 16px
Font Color: #C1D4CB
Top Margin: 10px
CTA button
Duplicate the button in section 2. Then change the text settings as follow:
Button Text: Earn your treats
Button Type: Primary
URL Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.html
Tick the checkbox “Open in new tab”
Columns 2 and 3
Duplicate column 1 into two more versions. Then change the content inside.

Section 5

Section 5 of the Magento Halloween landing page

What’s unique in this section?

  • There are three columns. Each column depicts one benefit that customers can receive after purchasing Magezon extensions. Inside each column are a Halloween “icon”, a title, and body text. 
  • The scrawny tree in the black background acts as a separator against the above section and adds to the Halloween atmosphere.

Here’re the settings:

Row
Full-Width
Minimum Height: 400px
Vertical Alignment: Center
Upload the background image.
Bottom Padding: 100px
Column 1 (4/12)
Minimum Height: 400px
Vertical Alignment: Center
Left Margin: 20px
Right Margin: 30px
Left Padding: 50px
Image
Upload the image. The image has a dimension of 100×100 px.
Title Text “90-Day Free Support”
Font Size: 26px
Font Color: #be8b56
Body Text
Font Size: 16px
Font Color: #d1dbe4
Line Height: 32px
Bottom Padding: 10px
Column 2 & 3 
Duplicate the first column into 2 more versions and change the content inside.

Section 6

Section 6 of the Halloween landing page in Magento

The last section includes:

  • A Halloween-themed background with ghost pumpkins
  • A dripping title as a hook to encourage leads to actions
  • Short subheadings
  • A styled CTA button
  • “What a footer” like angry words spoken by pumpkins.

Here’re the settings in this section:

Row
Full-Width
Minimum Height: 800px
Vertical Alignment: Center
Upload the background image
Background Position: Center
Column
Minimum Height: 600px
Top Padding: 100px
Heading text “DON’T SLIP YOUR TREATS AWAY”
Duplicate the text “ON PACKAGE PURCHASE” and change the text.
Subheading “Grab top-notch extensions at affordable prices from 26th-31st Oct”
Font Size: 14px. For the text “26th-31st Oct”, increase the font size to 34px.
Font Color: #be8b56
Center the text
Button
Duplicate the button of section 3. Then drag and drop it under the subheading.
Row for the text “What a footer!”
Full-Width
Minimum Height: 150px
Vertical Alignment: Top
Background Color: #000000
Text “What a footer!”
Font Size: 36px
Font Color: #be8b56
Center the text

The Halloween landing page is now finished. Isn’t that fantastic? Check one more time to make sure everything is perfect. So what’s next? We’re going to introduce Magezon Page Builder, one of the best-favored products in our e-store. Don’t pass up this builder because you never know what it can do for you.

Magezon Page Builder Can Ease Your Work, Trust Me!

I’ll come straight to the point. The truth is, you’ll need a couple of days to finish this Halloween landing page; some of you might even struggle with a bunch of codes. I knew it because I’d been there. Why look for another way to save you time and effort? Like Magezon Page Builder.

Let me tell you. Our page builder has a very user-friendly drag-and-drop interface and high performance. With more than 50 powerful elements, you can effortlessly create beautiful and functional web pages in a short period. If you don’t know where to start or have much time, our pre-made templates are the way to go. 

Still wondering whether this page builder is right for you? So try out the demo here. Until then, it’s not too late to make your choice. Moreover, the Magezon team provides quick and efficient support whenever you need it.

This 2022, we expect to roll out a completely new version of Magezon Page Builder, promising to offer the best experiences for our customers. You can look forward to significant features and enhancements in the new version here: Magezon Page Builder 3.0 Sneak Peek.

Boo!…Happy Halloween!

After this article, I do hope you’ve had a thorough understanding of how to create a landing page (or even a web page) in Magento. This spooky yet funny landing page can also be an inspiration for your Halloween 2023. Can it? Haha. Finally, for our readers and customers of Magezon all around the world, we wish you a memorable Halloween. Happy Halloween!

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

About Nga Dong

Nga Dong
A content writer and marketer in Magezon

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