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How to Build an Online Course Landing Page in Magento

Trying to build an effective online course landing page on the Magento platform? Then, you’ve come to the right place. In this tutorial, you’ll explore how to create and design such an e-learning landing page with Magento Page Builder Open Source. Don’t worry if you’re a beginner because we’ll explain everything as detailed as possible. Apart from learning how to create one, you may take inspiration from this clean and minimal course landing page example, I hope. So no more further, let’s dig in.

Note: With the thought of helping you create your page in the easiest way, we have used Canva, a free and easy-to-use graphic tool, to design all images on this landing page for online course. Canva can be the best bet especially for those who are having difficulty learning Adobe Illustrator. Trust me, you still can completely create visually stunning images with this awesome tool.

Before you’ve started to create your e-learning Magento landing page, it’s crucial to read these guidelines first. Then, you’ll know for sure how to build a web page methodically. You’ll also focus on high-value tasks instead of spending too much of your time on a specific task with little value. 

Let’s Look at the Online Course Magento Landing Page Structure

Okay, so now look at the image below to determine which sections are included on the course selling landing page and what content types are used in each section. 

The online course Landing Page Structure

This online course Magento landing page has 9 different sections:

  • Section 1 gives you a quick overview of this online course using a short, clear headline and subheadings. Right under are 2 CTAs. One is a green button, which is the primary CTA. The other, or the secondary CTA, is a clickable text. Besides, a testimonial right below is a big plus in earning your visitor’s trust at first sight. A thin separator is a small trick to make the section less text. On the screen’s right side is a big hero image with a man smiling and having good eye contact.
  • Section 2 includes the reputable e-learning websites in which your courses are featured. This section helps you build your potential customers’ trust and let them know they can take your course on the platform they’re familiar with.
  • Section 3 gives users a comprehensive understanding of your online course through a video. Visitors are more likely to convert after watching videos; therefore, in this section, we’ve placed a repeated CTA with a different strong copy, “Join Now”.
  • Section 4 showcases what you’ve achieved, such as the number of learners, courses, or years of experience. These numbers are a great way to make your online learning course worth considering. White texts are of large sizes, standing out against a modern purple shade.
  • Section 5 gives potential customers reasons why they should choose you. On the left side, the landing page demonstrates 4 benefits learners can take from this course. On the right is an image featuring an eager learner. This helps bring learners a good vibe, thereby creating a good impression on them.
  • Section 6 lets learners know what they will learn and how long it will take. In this section, we’ve used the Tabs content type. This way, you can display as much information as you want without fretting about too much space being taken up. After grasping the details about your course, interested learners tend to get to know the course pricing. This is where section 7 comes in. 3 pricing packages are displayed in 3 different columns. Each of them has pricing information and a call-to-action button.
  • Section 8 shows testimonials from your past learners, extremely helpful in gaining your customers’ trust. This section has a simple design with 2 columns. The left column includes texts, while the right one embraces an image.
  • And the last is section 9. With an impressive hook, “Fastest way to master digital marketing,” and a strong CTA button, this section plays a decisive role in getting customers to register for the course. 

That’s 9 sections on this landing page. We’ll show you how to create each of them. 

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Build an Online Course Landing Page With Magento Page Builder

First, you need to do some settings before making the page with Page Builder. Please refer to this blog to know how. After you’re finished with it, let’s set to work.

Section 1: Introduction

Section 1 of online course landing page

1. What’s unique here?

  • The landing page has a modern, clean and approachable design. The default font, Open Sans, can be an option for this design. However, this font is not bold and loud enough. I want to look for another Sans Serif font that satisfies my demand. After looking for my desired font, I chose Poppins for heading 1 and body text. To do it, you need to apply CSS to them.

Before:

Before changing the font using CSS

After:

After changing the font using css
  • From the beginning, we’ve determined the light and bright shade of green as the primary color of this page. That’s why the CTA button should have the same color. However, the button background color is, by default, blue, and there is no setting option to change the color. Hence, you’ll have to use HTML Code content type. 

Before:

Before changing the button background color using CSS

After:

After changing the button background color using CSS
  • Because the blue clickable text in the secondary CTA doesn’t suit the overall page, I’ll replace its default color with dark gray.

Before:

Before changing the CTA copy background color using CSS

After:

After changing the cta copy using css
  • The image on the right has been made with Canva. To design this image, follow these steps:

+ Look for an image that expresses the brand personality. In our case, our assumed brand is towards youth, freshness, and honesty. Thus, I pick an image that depicts those personality traits.

+ Next, go to Elements in Canva. Type “Circle Frame” on the search box. Select a circle frame as you want. Next, drag and drop your image into this frame. Adjust the image’s position within the frame until you’re happy with it. 

the image on the right column in section 1

2. Which settings to apply in section 1?

 Settings to apply in section 1
Row
Full Width
Minimum Height: 800px
Vertical Alignment: Center
Column 1 (6/12)
Centered
Vertical Alignment: Center
Right Padding: 70px
Content Block in Column 1
Heading text “Upskill Your Digital Marketing Expertise” (Use the Text content type)
Format: Heading 1
Font Size: 42px 
Bold the text
Change its font into Poppins by inserting the CSS codes of H1 tag into the HTML Code editor:<link href=”https://fonts.googleapis.com/css2?family=Poppins&display=swap” rel=”stylesheet”><style>h1 { font-family: ‘Poppins’, cursive;}</style>
Body text “Learn about digital marketing techniques and develop a deep understanding of the core tactics of digital marketing.”
Font Size: 16px
Line Height: 32px
Right Padding: 20px
Bottom Padding: 20px
Change its font into Poppins by inserting the CSS codes of the body text into the style tags: body {font-family: ‘Poppins’;cursive;}
Primary CTA Button Text: Enroll Now
Button Type: Primary
Button Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.html
Mark the Open in new tab checkbox.
Change the button background color by inserting the following codes into the style tags of the HTML editor:.pagebuilder-button-primary {  background-color: #4ED695 !important;  font-size: 16px !important;  padding: 13px 37px !important;  border: none !important;}
Secondary CTA
Button Text: Learn More
Button Type: Link
Button Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.html
Mark the Open in new tab checkbox.
Change the anchor text color by inserting the following codes into the style tags of the HTML editor: .pagebuilder-button-link {  font-size: 16px !important;  color: #3F4247 !important;}
Separator
Line Width: 75%
Testimonial Text “The best instructor in the course so far. I loved that we had so many practical tasks and could put newly acquired knowledge into practice. 
Font Size: 12px
Line Height: 28px
Italicize the text 
“John Nguyen”: Apply the same setting but not italicize the text.
Column 2 (6/12)
Centered
Vertical Alignment: Center
Content Block in Column 2
Image
Design the image with Canva. After that, upload the image into your server using the Image content type.

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

section 2 of the online course landing page

1. What’s unique here?

What to take notice of is how to design the brand texts effectively. In this case, you can use Adobe Illustrator for text design. However, seeking the exact font is not that easy. Moreover, some brands have their own fonts that are unavailable to download. So, what should you do? 

Here’s the way I did it. 

So go to the Canva website, then add an application named Brandfetch. This app allows you to add any logos to your design at your fingertips.

use brandfetch app to create the section

Simply enter the brand name in the search bar and instantly find the exact one. If there is no result, copy the website link and paste it into the search bar. 

Instantly find the exact the brand name using search bar
  • When you have your wanted brand logo, you need to change its color to gray. But the thing is, all brand logos are in image file format, so you may not change the color. No worries. Canva offers a functionality called Duotone that lets you do that task. Give it a try.
Use duotone to change the image color

2. Which settings to apply in section 2?

Row
Full Width
Background Color: #fafafa
Content Block in the row
Upload the image you’ve designed with Canva.

Section 3: About the Course

Section 3 of the online course landing page

1. What’s special here?

  • We’ve changed the heading text font into Poppins using CSS. The heading here is heading 2. When I applied CSS for heading 2, all heading 2s’s text on the page will automatically change accordingly.
  • The image in column 1 is actually an image, not a video. However, we highly recommend you use videos to help potential customers have a deeper insight into your course, thereby increasing conversions. 

2. Which settings to apply in section 3?

Settings to apply in section 3
Row
Minimum Height: 700px
Vertical Alignment: Center
Column 1
Centered
Vertical Alignment: Center
Content block in Column 1
Add the image to the column using the Image content type.
Column 2
Centered
Vertical Alignment: Center
Right Padding: 30px
Bottom Padding: 50px
Content block in Column 2
Heading text “About Digital Marketing Course” (Heading 2)
Format: Heading 2
Font Size: 30px
Bold the text
Bottom Padding: 20px
Change its font by inserting the CSS codes into the style tags of the HTML Code editor:h2 { font-family: ‘Poppins’, cursive;}
Body text “Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit, sed do eiusmod tempo ipsum dolor sit amet, consectetur. Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit. Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit.”
Font Size: 14px
Line Height: 32px
Bottom Padding: 10px
Note: In section 1, I changed the body text font using CSS. This modification is applied to the whole body text on the landing page. Therefore, the body text in this section is automatically changed no matter whether you use CSS or not.
CTA button
Button Text: Join Now
Button Type: Primary
Button Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.html 
Tick the Open in new tab checkbox.

Section 4: Achievements

Section 4 of the online course landing page

1. What’s special here?

The counter achievements in white are placed on a prominently purple background. 

2. Which settings to apply in section 4?

settings to apply in section 4
Row
Full Width 
Minimum Height: 250px
Vertical Alignment: Center
Background Color: #7976ff (Bright purple)
Column 1 (3/12)
Full Height
Vertical Alignment: Center
Content in Column 1
Text “125K”
Font Size: 36px
Font Color: White
Bold the text
Center the text
Text “Learners”
Font Size: 16px
Font Color: White
Center the text
Column 2, 3, 4 
Duplicate column 1 three times. Drag to resize these columns in equal widths and then change the text.

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

Section 5: Benefits of Our Course

1. Which settings to apply in section 5?

settings to apply in section 5
Row
Full Width 
Vertical Alignment: Center
Background Color: #fafafa (Light Gray)
Top Padding: 120px
Bottom Padding: 120px
Column 1 (3/12)
Centered
Vertical Alignment: Center
Right Padding: 50px
Content in Column 1
Add the icon image to the column using the Image content type.
Text “Flexibility”
Font Size: 16px
Line Height: 32px
Bold the text
Text “Lorem ipsum dolor sit amet, dolo consectetur adipiscing elit, sed do.”
Font Size: 14px
Line Height: 32px
Duplicate the image and text (one more). And change the text and image accordingly.
Column 2 (3/12) : Duplicate Column 1 and change the content inside.
Column 3 (6/12)
Centered
Vertical Alignment: Center
Left Margin: 50px
Content in Column 3
Add an image to the column.

Section 6: Course Curriculum

1. What’s special here?

As I said above, the Tabs content type displays the course curriculum details while saving a lot of space. Every child tab contains text and a CTA button. 

2. Which settings to apply in section 6?

settings to apply in section 6
Row 
Full Width 
Vertical Alignment: Center
Top Padding: 120px
Content in the row 
Heading Text “Course Curriculum”
Duplicate the heading text of section 3. Then, change the text.
Tabs
The parent tab
Minimum Height: 330
Tab Navigation Alignment: Center
Top Margin: 30px
Right Margin: 100px
Left Margin: 100px
Individual tab “Module 1”
Text “Introduction to Digital Marketing”
Font Size: 18px
Bold the text
Text “Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit, sed do eiusmod tempo ipsum dolor sit amet, consectetur. Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit, sed do eiusmod tempo ipsum dolor sit amet, consectetur. 4 videos (90 minutes)”
Font Size: 14px
Line Height: 32px
Use bullet points
Button “Start Course”
Button Text: Start Course
Button Type: Primary
Button Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.html 
Tick the Open in a new tab checkbox
Change the button background color into the green in order to be consistent. Because the buttons used in this section have smaller sizes, then I apply different CSS codes. Name the CSS Classes start-course. Then write the CSS codes and insert them into the HTML Code editor:.start-course .pagebuilder-button-primary {  background-color: #4ED695 !important;  font-size: 15px !important;  padding: 10px 28px !important;  border: none !important;}
Other Tabs: Duplicate the first individual tab and then change the content inside.

Section 7: Plan and Pricing

1. Which settings to apply in section 7?

settings to apply in section 7
Row
Full Width
Vertical Alignment: Center
Background Color: #fafafa
Top Padding: 120px
Bottom Padding: 120px
Content in the row
Heading text “Plan and Pricing”
Duplicate the heading text of the previous section. Then change the text.
Column 1 (4/12)
Minimum Height: 500px
Vertical Alignment: Top
Background Color: #ffffff
Border: Solid
Border Color: #f0f0f0
Border Width: 1px
Top & Bottom Padding: 30px
Right Padding: 10px
Left Padding: 20px
Right Margin: 15px
Content in Column 1
Heading text
Text “Basic”: Font Size – 24px + Bold and center the text + Bottom Padding: 10px
Text “$29”: Font Size – 32px + Bold and center the text + Text Color: #4ed695Text “per month”: Font Size: 14px + Bold and center the text + Text Color: #4ed695Bottom Padding: 10px
Button: Button Text: Get it now Button Type: PrimaryButton Link: URL – https://www.magezon.com/magezon-page-builder-for-magento-2.htmlTick the Open in new tab checkboxCenter the button within its container (Customize the parent button’s alignment).
Body textText: Lorem ipsum dolor sit amet, consectetur dolors Ipsum dolor sit amet, consectetur dolors Lorem ipsum dolor sit amet, consectetur dolors Rem ipsum dolor sit amet onsectetur dolorsFont Size: 14pxLine Height: 32pxCenter the text
4. Column 2, 3: Duplicate the first columns (2 more columns). Drag to resize them to make sure they’re of the same width. Then change the content of each.

Section 8: What Our Students Say

Section 8 of the online course landing page

1. Which settings to apply in section 8?

Row
Full Width
Vertical Alignment: Center
Top Margin: 120px
Column 1 (6/12)
Full Height
Vertical Alignment: Center
Right Padding: 70px
Content in column 1
Heading text 
Duplicate the heading text of the previous section. Then change the text.
Body text
Font Size: 14pxLine Height: 32pxBold the text “Hideyoshi says,”Italicize the text “Lorem ipsum dolor sit amet, consectetur dolors adipiscing elit, sed do eiusmod tempo ipsum dolor sit amet dolor sit dolor dolor sit amet dolor sit dolor dolor sit.”Bottom Padding: 10px
Column 2 (6/12)
Full Height
Vertical Alignment: Center
Next, add an image to the column using the Image content type.

Section 9: CTA

Section 9 of the online course landing page

1. Which settings to apply in section 9?

Settings to apply in section 9
Row
Full Width
Vertical Alignment: Center
Background Color: #fafafa
Content in the row
Heading text
Duplicate the heading text of the previous section. Then change and bold the text.
CTA button
Duplicate the button of section 3. Then change the text.

Now that you have learned how to create a simple yet stunning online course Magento landing page using Magento Page Builder. From my perspective, creating a visually aesthetic web page doesn’t necessarily require many striking factors. What you need to do is keep it simple and consistent.

Make Your Landing Page Perfect With Magezon Page Builder

The above landing page proves that you can create a good-looking landing page for courses using Magento Page Builder Open Source. If using CSS codes is not what matters, then there’s no reason to consider a page builder alternative. Otherwise, you should look for a tool that helps you effortlessly build an impressive web page while saving valuable time. Magezon Page Builder is a great tool that you should try. Known as a well-coded page builder at an affordable price, this extension goes beyond your expectations because of its various features. Try it once to know what our page builder can do for you.

This year, we’re going to release a new version of Magezon Page Builder that boasts various powerful functionalities. Learn more through the Page Builder 3.0 Sneak Peeks if you’re interested in. Apart from the website, we’ll announce this new version on Facebook, Twitter, and LinkedIn. So, stay tuned.

Keep reading to optimize your website landing page:
19 Types of Landing Pages (+ How to Choose the Right One)
How to Make a Good Landing Page with HTML, CSS, and JavaScript
30+ Most Inspiring Landing Pages Examples 

Wrap It Up

Hopefully, this how-to article can help those selling online courses on the Magento platform. Don’t forget to let us know whether you want to change anything else about our landing page. Leave your comments below and we’ll sure listen to your ideas. Once you’ve finished your online landing page, don’t hesitate to share it with us.

Try FREE Magezon Page Builder demo today

Easily create beautiful, engaging Magento website in any style whenever you want without relying on developers or designers. Just by drag & drop.

About Nga Dong

Nga Dong
A content writer and marketer in Magezon

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