Magezon Blog Help Merchants Build Comprehensive eCommerce Websites
Christmas is less than 2 months away, and it’s time to prepare your website for the holiday rush. If you want to maximize this holiday’s sales potential, you will need a great-looking website. By doing this, you can show off your products and services in a Christmas way that can attract more and more customers to your store. And that’s when Christmas website ideas should come into play!
Let’s discuss 10+ awesome ideas that will help boost your sales by 2X right below.
Table of contents
14 Christmas Website Ideas to Gain More Sales
1. Create a Christmas-Themed Logo
A Christmas-themed logo is an excellent way to show off your holiday cheer and promote your business simultaneously. A festive and well-designed logo will help your Christmas web design stand out from the competition and get noticed by potential customers.
When creating a Christmas-themed logo, use festive colors and include holiday-related imagery such as snowflakes, reindeer, or Christmas trees.
Besides, don’t forget to keep your logo simple and easy to read, as people will be scanning it. And most importantly, have fun with it! A Christmas-themed logo should be a joy to look at and reflect the happiness of the holiday season.
2. Send out a Festive Christmas Welcome Message
What could make your website visitors feel more valued this holiday season than a warm welcome and festive message from you?
Set up a graphic Christmas greeting to automatically pop up on your website’s landing page when visitors arrive – Wishing your customers a Merry Christmas and Happy New Year.
Although this is just a tiny Christmas website idea, it will make your customers feel appreciated – and that count!
3. Add Fun Christmas-Themed Games
Setting up a holiday-themed game on your website is one of the best Christmas website ideas to engage visitors and bring some extra cheer to their day! You don’t need to worry about making it too complicated – plenty of great ideas you can use as inspiration.
Check out Google’s Santa Search or Northpole.com for some festive fun games!
However, adding Christmas-themed games to your website might take extra work on CSS, JavaScript, and HTML. But if you put in the effort, it’ll be worth it when you see an increase in engagement and average session time on your website. This website marketing strategy is a great way to benefit from increased traffic and capitalize on holiday shoppers.
So, if you want to attract people to play the game, simply create a post on your social media profiles announcing that Santa is hiding somewhere on your website, and the first person to find him will get a special prize. (Prizes could include gift cards, bonus rewards, or discounts)
4. Don’t Forget to Decorate Your Slider
This Christmas, let’s decorate your website with a festive slider! If you have a slider for products or images on your site, simply switch it out with a Christmas-themed one. This is an excellent Christmas website idea for your site without making significant changes.
There are plenty of Christmas sliders available online, like the one below. So take your pick and get ready to spread some holiday joy!
5. Create New Social Media Buttons
Ensure your social media buttons get a complete Christmas makeover this holiday season! Even though your visitors might expect you to go for a Christmas-themed pattern or background, they’ll be pleasantly surprised to see something different. If you don’t want to change everything, simply going for icons that look like Christmas ornaments will remind your visitors of this heart-warming holiday.
6. Customize Your Buttons, Forms, Navigation, etc.
Achieving a more polished and professional look for your website this holiday season is as easy as using cleaner and simpler graphics like Christmas element silhouettes. Their colors are simple to change and match your website’s existing color scheme. Another thing you should consider in our top 10+ fantastic Christmas website ideas is to use snowflakes – everyone loves them! So decorate your website’s navigation, sidebars, footer, submission forms, etc., with snowflakes to spread the Christmas cheer!
7. Let Your Website Snow!
Christmas time is a magical time of year, and what better way to capture the feeling of Christmas than by adding a digital snowfall to your website?
This is an excellent Christmas website idea to show your visitors that you’re getting into the holiday spirit, and it’s also straightforward. By copying and pasting this code into your website’s source code after the opening <body> tag, you can have a beautiful snowfall on your website in no time.
8. Take Full Advantage of Pre-Made Xmas Themes
Your Christmas website theme is the first thing you should consider when making changes. Many pre-made themes are available online, with every Christmas website element in a loud, colorful package.
Shopify and WordPress are great places to look for an exciting and impressive theme. There are a few things you’ll want to take into consideration.
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9. Use Festive Fonts
Regarding website redesign tips for the Xmas holiday, the font you choose is just as important as any other Christmas graphic design element. If you want to make changes to your website, an excellent place to start would be with the heading or any other elements on your site that are not the main body of text. This way, your website will be simple, and most of the text will still be easy to read.
There are many festive Xmas fonts available on the internet. However, If you’re short on time and can’t do the research yourself, don’t worry! We’ve gone ahead and done the hard work for you by gathering a list of festive fonts in various styles:
10. Hey, Don’t Forget to Add Catchy CTA Buttons!
The holidays are a fantastic time to increase sales and ROI, and Christmas is the perfect opportunity to do just that. By creating catchy CTA buttons, you can draw your visitors’ attention and encourage them to take action. Remember to use the FOMO phenomenon to your advantage. Fear of Missing Out is a strong driver of customer behavior, so make sure your offer is time-sensitive.
For example, you could offer a limited-time discount or a gift with a purchase.
11. Switch Up the Background of Your Website
How can we not mention the background while discussing Christmas website ideas?
You can leverage a pre-made WordPress theme and change the colors to match your desired aesthetic for your website. To start this process, head to your WordPress dashboard, click “Appearance,” and then “Themes.”
From here, you can choose or upload a theme you like. Most WordPress themes will allow you to change the color scheme by selecting “Customize” from “Appearance.”
Not a WordPress user? No problem – you can still find fantastic background images for your website by following these simple website design tips:
- Choose high-resolution images (at least 1024x768px)
- Landscape images look more professional and fit better on websites than portrait images. Be sure to crop out any unnecessary parts to make your photos look neat. This will help your audience focus on the picture’s subject and make your photos look more professional.
- Always choose a JPG or PNG file format. However, you can also use GIFs if you’re careful not to make them too distracting.
- Bright background images can be overwhelming – choose one that won’t overpower your content.
12. Change Your Website Colors
Changing your website colors for Christmas is a great way to show your holiday spirit. You can use colors like red, green, white, blue, and gold in sidebars, fonts, images, or the main content body.
For instance, you can use red to highlight important information for selling products.
13. Make an Advent Calendar
The numbered doors that open to reveal presents are something that we can all get behind – just like when we were kids waiting for Christmas.
This feature is a fun way to tempt consumers with special deals, and it’s a great way to keep them engaged with your website every day until Christmas. It’s also fantastic to boost social media engagement, data collection, and website traffic.
14. Add Enjoyment Videos
Many individuals desire to see more video material from marketers, and it’s been claimed that video can increase sales by up to 80%. Video is a successful way of attracting and connecting with people because it can quickly convey information. It can explain a procedure, advertise a product, or add a visual aspect to your website.
By using festive features and warming colors in your Christmas advertising film, you can put your clients in the holiday vibe and encourage them to make a purchase more accessible. This will help you boost sales and create a successful holiday campaign. So if you’re thinking about using video in your marketing strategy, consider using it during the holidays to capitalize on the season!
Christmas Marketing Tips to Increase Conversion Rate
1. Email
Email marketing during the holiday season is one of the most effective Christmas marketing strategies to boost your ROI.
Did you know that email marketing is one of the most cost-effective ways to reach your target audience?
For every dollar you spend on your email marketing campaign, you’ll receive $42 in return. You can’t afford to miss out on that incredible ROI!
However, it’s essential to do it smartly, or you risk having your emails marked as spam or unsubscribed by your readers.
Choosing the right email marketing tool (or tools) for your business can significantly impact your campaign’s success, so it’s worth taking some time to research the options and find the one that will most benefit you. And if you don’t have time for this, check our Top 12 Free Email Marketing Tools for eCommerce Store.
Besides, include what you’re promoting in the subject line or at the very beginning of the email (e.g., new Christmas product, event, discount). Customers’ time is precious, so try to make your email concise and get straight to the point.
If you’re adding images, make them Christmas-themed (e.g., Santa Claus, Xmas hat, pine tree,…) to add some fun and excitement to the email. And don’t worry if some customers find them annoying; most people will appreciate your effort to make the email more enjoyable to read. You can find plenty of Xmas-themed GIFs on Giphy.
However, if you need more confidence, you can use pre-made Christmas email templates. They can be easily customized to include attractive elements to make your email campaign stand out. Showcase your holiday-specific products and services by creating particular collections that make buying easy and quick.
2. Blog
There’s no denying that blogs, long-form, and multimedia content are the best way to tell an informative story to your visitors. Your product will influence this Christmas holiday season.
For example, if you’re in the fashion industry, you can create a blog teaching customers how to match their clothes with a festive and delightful vibe.
Or, if you’re a cosmetic provider, you can write about using your products to create an excellent appearance for Christmas parties. We mean, who doesn’t want to look unique at parties?
3. Social Media
Social media marketing is key to bringing more traffic to your website this Christmas holiday. If you pay close attention, you’ll notice that most brands will try to create as much dedicated content as possible to delight and attract customers during this warm time of year.
There are many ways to do this – such as adding Christmas hashtags or prompting readers to share user-generated content (UGC).
Here are some popular Christmas tags you can use to get started:
#christmas, #christmasmood, #christmasjoy, #christmasday, #christmaseve, #christmasparty, #christmasgifts, #santaclaus, #christmascheer, #christmastime, #christmastree, #allthingschristmas, #happyholidays, #happychristmas,…
Besides, if you want to use social media to its fullest potential, you need to be aware of the different nuances between each platform. What works on Twitter might not work as well on Instagram, and vice versa.
For example, Twitter users prefer simple messages, while Instagram and Facebook users are likelier to engage with videos and short-form content.
By keeping this Christmas marketing tip in mind when creating content for each platform, you’ll be able to attract more customers and convert them at a higher rate.
4. Landing Page
The winter holidays are an excellent time to run discounts and sales for your business. One way to let your customers know about these deals is by creating a Christmas landing page on your website.
A landing page is a single web page designed specifically for one marketing campaign or purpose. You can use landing pages to evaluate your marketing campaigns and see which performs well. Below are some Xmas-themed examples you can check out for inspiration.
→ Want to improve your landing page? Check out our 20+ High-Converting Landing Page Forms Best Practices.
5. Run Themed Ads
Before the shopping season, Christmas is the perfect time to reach out to new customers and help them learn more about your brand.
Besides, specials and discounts are fantastic methods to raise your brand’s visibility on Google and Facebook. And this is a reasonable time to take full advantage of them to gain more conversion to your store. By running themed ads during these holidays, you can reach more people and get them interested in your products or services. Make sure to take advantage of these opportunities to reach as many people as possible!
Moreover, remember to create targeted ads for your different audiences. If you have a business with multiple audiences, try making your Christmas ads more specific to each one. You can appeal to their needs and interests and get new customers!
→ Try out tips to earn more from your PPC landing page: 25+ PPC Landing Page Best Practices to Boost Conversions 2022
Before You Go…
You’ve put in a lot of hard work and energy so far to get things ready for your holiday season. The next few months will be a great time to increase sales, so don’t let the time go by without taking action. Make sure you have a strategy for your holiday season, and now it’s time to get started on those Christmas website ideas!
Because of all these reasons, we hope you will be able to use the ideas and tips in our blog post. With this helpful knowledge, you can create your website and improve your online presence this holiday season. So, if you have any questions about this topic or anything else, please don’t hesitate to comment below! We’re always happy to help out where we can.
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