7 Types of Effective Magento 2 Follow Up Emails for Sales

To have an effective Magento 2 follow up email for sales, you first need to understand what sales follow up emails are and when it is considered helpful. In a simple way, when a customer performs a certain action, a follow up email corresponding to that action will be sent to the customer according to the settings that the store has set. These emails can be sent from a 3rd party system or pre-configured in Magento 2. Users do not need to reply to these automated emails, but it is still a very successful marketing method if you use them correctly.

Next, you need to understand what an effective email follow up is. An impressive email follow up needs to achieve 3 important goals:

• Help the store generate new customers from followers.
• Create excitement for customers in the store.
• Speed up the customer buying decision process.

If sales follow up emails can help the store accomplish the above goals, it will be considered effective.

In this blog, you’ll learn some how-to and tips to write an effective sales follow up email, as well as 7 samples of them.

The use and benefits of sales emails

In Magento 2, sales follow up emails help store owners directly interact with customers, especially their loyal ones. From there, they can increase loyalty, trust in the product and help customers remember their brand better. Several studies have shown that email marketing can bring unexpected results for e-commerce business owners. According to the National Customer Email Report, it brings in ten times more profit than the cost of marketing using this method.

Another great use of a Magento follow up email is that it can increase customer lifetime value (CLV), which is the total value that a store can achieve in a customer relationship. The higher the interaction between the store and the customer, the higher their CLV will be, which in turn will help the store increase sales. But to achieve the highest efficiency, sales emails need a methodical communication strategy and overall marketing from the store.

How to write a Magento 2 sales email

Write an engaging subject line

One of the decisive things that determine whether or not customers read your sales follow up emails is the subject line. Experienced email writers will put their subject lines like “you definitely can’t miss” or “here’s a gift” to make their emails stand out in customers’ inboxes. Make it clear what customers can immediately receive from your subject line, to stimulate them to open sales follow up your emails. You should also add a few elements of limiting the number of people to receive the gift or a timeline so that they read the email as soon as possible.

Show your offer first

After a customer decides to open an email, the next thing you should show them is your coupon or gift for them. Write down the value of the coupon again—30% off, bonuses, gifts, whatever—and use high-quality, compelling images of the product you want to sell.

Provide all the useful details in the email body

Once you’ve captured the reader’s curiosity, give them more information about the product or service featured in the sales email. For example, explain more technical details for electronic devices, add more pictures to show details of the device, buttons, functions. You need to show why the customer should own the product. You can also suggest some additional merchandise related to the original offer.

Create a meaningful call to action

You can create call-to-actions to drive customers to your Magento 2 website, such as “Try it!” or “Get your gift”. However, for a better reputation, you can suggest your customers read some compelling content or special product features before directing them to the product page on your Magento 2 website. To do so, use a CTA like “Learn More”. This approach helps you win the hearts of your customers because you provide them with more value than your competitors, instead of directing them directly to the purchase page.

→ Read more: 25 proven CTA examples across all platforms

Tips for sending sales emails in Magento 2

• Combine sales with useful content: Whether you can sell or not depends on many factors. But it is clear that no one likes to call for deals right away because they create a sense of urgency, make your customers unsatisfied. Sell more naturally, by including offers or useful content for customers. Explain what makes the product you promote special, give some tips to excite the customer, and only then suggest a purchase.
• Personalize your sales emails: Based on user data, you can make tailored offers to customers. You can collect this data from registered accounts or with the help of analytics tools like Google Analytics. To make it work, create variables in your mailing list according to personal details like age, gender, location, interests.

• Pay attention to your email deliverability metrics: You also need to pay attention to numbers like open, abandon, and signup rates to know when and how to improve your email marketing.
• Use CTA wisely: Focus your subscribers’ attention on a specific product with a call-to-action, and make sure the link on that button leads to a relevant product page.
• Combine email with other marketing channels: Combine email marketing with other channels like SMS, Messenger, social networks, web push notifications, etc. to increase sales and build lasting relationships with your subscribers.

Magento 2 Email Builder by Magezon is a powerful set of tools for building and designing transactional emails. With its user-friendly editor, you can create any email templates that go inline with your web design and theme. You are also able to customize a large number of brilliant pre-built email templates effortlessly.

7 most outstanding sales follow up emails for Magento store owners 

1. Welcome email

Making the first impression is one of the most important jobs because whether or not you can turn visitors into your potential customers will depend largely on the first impression. Every action you take during this stage can help your store gain new customers or miss out on important customers. And this is when you use welcome emails.

The welcome email is the first message you send to a new website visitor. 74% of new subscribers actually expect to receive a welcome email, so you definitely can’t ignore it.

When a customer first visits your website, the welcome email is the first greeting you send to your customers. Some results show that as many as 74% of new subscribers are satisfied when they receive a welcome email, so this is something you can’t afford to miss.

Depending on the customer’s registration actions, there will be 2 types of welcome emails accordingly:

• Welcome email for newsletter subscribers.
• Welcome email to people who sign up for a customer account on your website.

a. Welcome email for newsletter subscribers

• Objective: Encourage users to create accounts and convert them into customers
• Recipients: Subscribers to the newsletter
• Activate: After a user subscribes to a new newsletter via a web subscription form
• When to send: email will be sent in 10-15 minutes after users register

Once a person has signed up to join your user base, the next thing you need to do is turn that user into a real store customer. And the first step to that is an effective welcome email. An effective welcome email in Magento 2 will help you invite those people to sign up for an account in your store. From there, you will get some basic personal information such as gender, age to serve the job of classifying target customers and recommending suitable products for customers. To encourage users to create an account, you can use methods such as offering a discount code or a few bonus points that will help them become loyal customers in the future if the user registers an account at the store. 

b. Email to the user who created an account on the store website

• Objective: Send customers basic information about the company, give them attractive incentives for their first purchase.
• Recipients: New users registered account on the store
• Activate: After the customers create an account on the store’s website
• When to send: Right after the user creates an account

To make a good impression on newly registered users, it’s a good idea to share links to the most popular items in your store or items that are on sale. And of course, you can send them attractive offers for the first purchase to stimulate users to buy right away.

2. Birthday email

• Objective: Increase customers sympathy, improve loyalty and stimulate shopping
• Recipient: Store customers
• When to send: 1-2 days before the customer’s birthday

The emails set up to be sent on holidays or special occasions are numerous, but few day-to-day emails are more popular than happy birthday emails. Some metrics have shown that birthday emails bring high transaction rates up to 400% more than other regular marketing emails! This is proven by the obvious fact that everyone wants to receive a surprise wish on their birthday. So you had better use this important day to remind your customers how important they are to your store and stimulate them to shop.

Use Magento 2 birthday email to send your customers kind wishes on their special day, show them that you care. Along with wishes, you can send them some big promotions just for them instead of even a small gift. It’s true that people tend to spend more on their birthdays, so sending out coupons can stimulate customers to buy right away. Don’t just think of the birthday email in Magento 2 as a great opportunity to close a sale, but think of it as an opportunity for you to really care about your customers. Building customer trust and loyalty will help you generate more sales in the future.

3. Post Purchase Emails

• Objective: Increase interaction with customers, reinforce peace of mind for customers.
• Recipients: Customers has just purchased at the store
• Activate: Customers makes an order
• When to send: As soon as the customers activate the purchase

In sales, your job after a customer has purchased is not over, after-sales customer care is also a concern for store owners in Magento 2. According to some statistics, it costs 5 times more to acquire a new customer than to retain an existing customer. To turn a new customer into a loyal customer in Magento 2, you need to continue interacting with them even after they’ve made a purchase.

Experts also assess that the good use of Post Purchase Emails is also one of the most important factors in customer retention. Here are a few types of emails you can use depending on who your customers are and what they’ve purchased:

• Order Confirmation: This is the first thing that you need to send to your customers after they have made a purchase on your Magento 2 store. Because this is also the first thing customers want to know after making a purchase is whether they have successfully placed an order or not.
• Shipment Confirmation: Most customers want their items to arrive as soon as possible and tend to track the progress of their orders. So one or more shipping confirmation emails and order status updates will leave your customers extremely satisfied.
• Product Support: This is the email that you will send to customers with useful product advice, warranty instructions in case of failure. This email will help customers feel that your purpose is not just to sell products and that you are also trying to take care of them.
• Purchase Stimulus: You can use this email to send customers discount codes or reward points for purchases. This will encourage the customer to return to purchase again next time.

4. Product Reviews & Ratings  

• Objective: Collect product feedback, interact with customers
• Recipients: People who have made purchases at the store
• Activate: After the customers confirm receipt of the goods
• When to send: 1-2 weeks after the goods are delivered

It is a fact that customers trust online reviews more than store product descriptions, no matter how detailed those descriptions are. That has shown us the power of online reviews. According to some surveys, more than 80% of customers will trust online reviews as a recommendation from people they know. Therefore, it is very important to allow your customers to respond to your Magento 2 store. These reviews help you either to build trust with your existing customers or attract new ones. Spreading positive reviews about your product will have a bigger impact than any marketing campaign.

If you can get customers to write a few words about their experience with your store then you will not only gain information to further improve your products and services, but you will also benefit from good SEO results.

To get more product reviews, you should give customers a percentage discount on future orders for the reviews they send in. This encourages customers to submit more product reviews. In addition, customer ratings help you get a visual chart that shows the general opinion of certain products in your store. The result of all this work is that you can change the customer’s buying decision thanks to it. From deciding not to buy before seeing a review to willing to buy after seeing positive reviews.

5. ‘We Miss You’ Follow Ups

• Objective: Remind customers of your store, encourage them to return to purchase.
• Recipients: Customers who have shopped at the store
• Activate: After a long time the customers do not shop at the store
• When to send: After 3 months from last purchase

Not all of us shop on a regular basis, and after a long time, some customers seem to forget the old store and find a new store to shop. That’s why you will see some customers who don’t return for a long time. But that doesn’t mean you’ll ignore that customer. What you should do is remind old customers about your store from time to time. By creating a tailored email with attractive offers and encouraging returning customers to your store. Maybe they really like the product they bought in your store and this email will make them want to buy it again or you can sell more related products.

In the email reminding customers of your Magento 2 store, you can offer customers an attractive offer exclusively for that customer or introduce several similar products to attract attention. my Magento 2 store. Even if your old customers haven’t made a purchase before, a lower price will make them change their minds.

6. Abandoned Carts

• Objective: Avoid customers abandoning their shopping cart
• Recipients: Customers has not completed the purchase process
• Activate: When abandoned carts don’t checkout
• When to send: During the day the customers create the cart

From some statistics, the shopping cart abandonment rate without payment in online sales is more than 70%. That means that 3 out of 4 online customers leave without checking out their cart. But in Magento 2, using emails is one of the feasible solutions to this problem. This is an effective method to remind customers to complete their purchase process. It can be seen that half of the customers who receive will read the reminder email and half of the customers who have read their shopping cart checkout decision.

By sending email reminders to customers that they haven’t proceeded to checkout, you can make them rethink their purchase decision one more time. Another super effective way to encourage them to complete the checkout process is to give them a discount code or free shipping via this email.

→ Read more: What Is Magento 2 Shopping Cart? Types and Benefits

7. Order Status Updates   

• Objective: Increase customer’s peace of mind, increase order accuracy
• Target recipient: Store employees
• Activate: When the customer changes order status
• When to send: Immediately after the customer makes the change

There are many jobs in the store where you can optimize accuracy and avoid errors thanks to email notifications. And the most popular of them is the order status email. You need to remind the staff in charge of direct orders to constantly update the email notification that there have been appropriate modifications. You can use automated emails to notify sales managers when customers change order status in your Magento 2 store. This will help your store complete the order most accurately, thereby bringing satisfaction to customers.

Make sure they are efficient!

And finally, you need to make the above emails work in the most effective way. This depends on how well you understand how these emails work. Each of the above emails will have its own metrics to track and calculate. From there you can come up with an emailing strategy that works best for your business. Metrics that you need to track in each email include:

• Welcome email: The number of people who made their first purchase after receiving the welcome email.
• Birthday email: The number of people who made a purchase after receiving a happy birthday email.
• Post-purchase email: The number of customers returning to the store after receiving the email.
• Product reviews and rating requests: Number of reviews and ratings sent by email.
• Track ‘We miss you’: The number of customers who return to purchase after receiving a reminder email.
• Ignored Cart Reminder: The number of carts cleared after sending the email.
• Order status updates: Average order processing time, the number of orders fulfilled.

Conclusion

Through this article, we can see that using sales follow up emails effectively plays a huge role in a successful e-commerce marketing campaign, especially in Magento 2. When a customer appears on your website, try to engage and lead them as much as you can throughout their purchase. And a follow up email Magento is a method that makes communicating with your customers along the way easy and effective. We hope this article helped you create the most effective email strategy for your Magento 2 store.

At Magezon, we provide safe, efficient yet affordable Magento extensions that helps you build and optimize your Magento store. Visit Magezon to pick ones for yours!