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Duplicate content makes bad effects on your SEO

Content duplication
Content duplication

Do you sometimes wonder why unique content important for SEO? Do you know how bad the duplicated contents affect your SEO ranking? And why? We guess you didn’t even spend a minutes asking about it that leads to the natural consequence of low ranking.

1. What is content duplication?

In general, content duplication makes it hard to determine which copy is the original to rank first. Hence, there will be a falling of your SEO ranking.

Content duplication is a content of 100% copy from another source of the same domain or others.  Thus, if there’s a content appearing in 2 different sites, it will be a content duplication.

2. Why content duplication makes bad effects on your SEO?

Content is the King – one of the most famous slogans of SEO experts. It means you have to care about your content first. So, what will happen with the ranking of duplicated content?

As can be seen, duplicated content will affect not only Google BOT but the website owner as well. As a result, duplicated content will not be displayed on the first page or sometimes not be displayed in the searching results. Thus, your site will lose a huge amount of traffic.

If you receive a warning of content duplication from Google, your site will get some punishments. As can be seen, content duplication is now one of the most salient issues and Google’s punishments are getting harsher.

Once you get punishment from Google, your site ranking will fall dramatically. Thus, it can not be seen in the first 10 pages. Even worse, if the content is seriously duplicated, Google will send your website to the sandbox filter that’s very hard to come back.

That bad effects will still remain until the next months even though you delete all the duplicated ones. Such a big problems!

What is content duplication
What is content duplication?

3. How many types of duplicated content are there?

Some kinds of content duplication you should avoid:

3.1 Product form duplication

E-commerce sites usually use the producer’s description of the items they sell. And the problem here is that different sites sell the same products. As a result, the store owner copy and paste that content any time and everywhere.

3.2 Content distribution or duplication

Also, merchants can even copy quotes and comments because they don’t have time creating. It’s normal if you appeal them in the right way, with the original source carefully. Otherwise, Google will refer your site as a copy and the leading consequence will happen soon.

3.3 URL problems

Be sure about your exact URL. The domains: www, HTTP, https, .com, .index.HTML are different even though they lead to the same website.

3.4 ID

An ID can refer to other URLs in one URL. As your customers access your site, they will get an URL with those ones inside. Google can confuse between them and rate your site as a duplication.

To fix this problem, we have another article talking about it. Take a quick view to our SEO articles to get more understanding.

About Hồng Hoàng

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